Cut on the grid
Every cut sits on a beat of the score. Type cards hit on the downbeat, UI moves on the off beat.
Northvane
A fast, cut driven launch film for an issue tracker. No cursor. Every action is a keystroke, every cut lands on the beat.
A concept by Closinq. Northvane is a fictional product we designed for this film.30 s / 16:9 / 60 fps / 144 BPM
The ideaEvery action, one keystroke.
Tools for builders are sold on speed. So the film is speed. It opens in the middle of a command, cuts hard on a 144 BPM grid and never shows a mouse.
Four verbs carry the story: capture, prioritize, plan, ship. Each one gets a giant type card, a key, and two seconds of real interface.
- Product
- Issue tracker and roadmap
- Form
- Keyboard cut
- Length
- 30 seconds
- Sound
- Original score
Approach
Keys instead of a cursor
A small key display shows what is pressed. The viewer learns the product the way a power user uses it.
Interface built for video
The UI is rebuilt sharp at 1920 by 1080 with larger type and fewer rows, so it reads on a phone.
Stills
Tidelane next.
Scene 07 / Contact