Closinq

Tidelane

A slow, editorial film for a support inbox. One conversation, told in a single take, with serif type, warm light and a felt piano score.

00:00 / 00:30
A concept by Closinq. Tidelane is a fictional product we designed for this film.30 s / 16:9 / 60 fps / 84.7 BPM

The ideaSupport that feels calm.

Support software is usually sold with dashboards. This film starts with a person instead. Lena writes in at 21:14 because a birthday gift arrived broken.

The product only appears when it helps her. The film never rushes. Long holds, slow dissolves, and the line that carries it: every message has someone behind it.

Product
Customer support inbox
Form
Editorial conversation
Length
30 seconds
Sound
Original score

Approach

One take

No hard cuts inside the story. The camera drifts from the message into the inbox and back out again.

Magazine type

A light serif sets the tone. Captions sit under the frame like a printed page.

Warm light

Soft sand and teal, deep glass, and blurred colour fields. Calm is a colour decision before it is a motion one.

Stills

Tidelane, still 1 from the film
Tidelane, still 2 from the film
Tidelane, still 3 from the film
Tidelane, still 4 from the film
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