Problem first
The first beat is the buyer's own frustration. The product does not appear until the viewer agrees with the problem.
SimpleDocs 360
A cinematic product walkthrough with a spatial camera and a human cursor. From scattered tools to one platform, in thirty seconds.
A concept by Closinq, made from public SimpleDocs 360 materials. Not commissioned by, affiliated with or endorsed by SimpleDocs.30 s / 16:9 / 60 fps / 117 BPM
The ideaThe promise of CLM, without the complexity.
Contract software promised simplicity and delivered complexity. The film names that problem in five seconds, then answers it with one platform.
A single camera travels through the product: request and approve, review in Word, ask anything about your contracts. A human cursor shows it is real work, not a slideshow.
- Product
- Contract lifecycle platform
- Form
- Cinematic walkthrough
- Length
- 30 seconds
- Sound
- Original score
Approach
Spatial camera
Screens sit in one shared space. The camera moves between them instead of cutting, so features feel connected.
Human cursor
A cursor with weight and hesitation. It clicks like a person, which makes the interface believable.
Stills
Northvane next.
Scene 07 / Contact